Felicia Naatu
- Office:
- 9I258 ( Universitetsveien 19, Kristiansand )
- Office hours:
- 9:00 AM TO 3:00 PM
Holds a Master of Business Administration in Marketing from the Kwame Nkrumah University of Science and Technology, Ghana.
6 years of teaching experience at the University for Development Studies in Ghana
Research interests
Corporate social responsibility, social and international franchising
Work experience
6 years of teaching experience at the University for Development Studies in Ghana
Academic interests
Teaching and research
Selected publications
Naatu, F., & Alon, I. (2019). Social franchising: A bibliometric and theoretical review. Journal of Promotion Management, 25(5), 738-764.
Scientific publications
- Amoako, George Kofi; Dartey-Baah, Kwasi; Naatu, Felicia; Acquah, Innocent Senyo Kwasi; Gabrah, Antoinette Yaa Benewaa (2024). Corporate social responsibility and brand performance: Evidence from Ghana. Journal of International Management. ISSN: 1075-4253. doi:10.1016/j.intman.2024.101161.
- Naatu, Felicia; Alon, Ilan; Amoako, George Kofi; Mornah, Dekuwmini (2023). Pro-Environmental values’ and consumer behavior in base of the pyramid market: Ghana. Competitiveness Review: an international business journal. ISSN: 1059-5422. doi:10.1108/CR-02-2023-0026.
- Naatu, Felicia; Nyarko, Samuel Anokye; Munim, Ziaul Haque; Alon, Ilan (2022). Crowd-out effect on consumers attitude towards corporate social responsibility communication. Technological Forecasting and Social Change. ISSN: 0040-1625. 177doi:10.1016/j.techfore.2022.121544.
- Naatu, Felicia; Alon, Ilan; Uwamahoro, Rehema (2020). Micro-Franchising in the Bottom of the Pyramid Market: Rwanda. Journal of Social Entrepreneurship. ISSN: 1942-0676. s 1 - 21. doi:10.1080/19420676.2020.1755347.
- Naatu, Felicia; Alon, Ilan (2019). Social Franchising: A Bibliometric and Theoretic Review. Journal of Promotion Management. ISSN: 1049-6491. 25 (5). s 1 - 26. doi:10.1080/10496491.2019.1584777.
- Baah-Peprah, Prince; Anokye Nyarko, Samuel; Naatu, Felicia; Flåten, Bjørn-Tore (2024). Electronic taxation, trust in government, and the adoption of fintech: The case of mobile money in Ghana.
- Naatu, Felicia; Alon, Ilan (2018). A Bibliometric Analysis of Social Franchising.
Last changed: 25.10.2020 10:10