Otto Andersen is Professor at the Department of Management at the School of Business and Law at the University of Agder.
Andersen’s research is primarily focused on business to business marketing, in particular application of transaction cost analysis, and differences between domestic and international business relationships.
Throughout his career, Andersen has published a large number of scientific articles in journals, such as International Journal of Industrial Organization, Management International Review, International Business Review, European Journal of Marketing, Omega: The International Journal of Management Science, Journal of International Marketing and Journal of International Business Studies.
His 1993 article On the internationalization process of firms: A critical analysis (Journal of International Business Studies) has more than 2100 citations and continues to receive between 100 and 150 new citations annually.
Andersen has been a Professor at the University of Agder since 1999. He is a former Reader (Dosent) at Agder University College and also a former Associate Professor at Agder and Nordland College.
Andersen has led a number of research projects, such as The effects of regional policy measures on firms' behaviour and performance, Export behaviour of the firms in Northern Norway, The effects of marketing support to regional firms, Bankruptcy: Causes and firms' behaviour and An evaluation of regional policy measures directed to women.
Business to business relationships, transaction cost analysis, relationship marketing
Research methods (bachelor and master level)
Transaction cost analysis
European Journal of Marketing, Journal of International Business Studies, International Business Review, Management International Review, OMEGA.
Last changed: 16.10.2018 13:10