Daniel Nordgård is professor in music business and management and the author of the book The Music Business and Digital Impacts (2018). Nordgård’s research and publications focus on understanding better the music industries’ digital transitions, and with particular focus on three themes: (1) structural change in the music industries, (2) music streaming and digital sustainability, and (3) music policy. He has a broad background from music, foremost as musician and artist, but he also has experience from concert promotion and festival management. Nordgård teaches music business and management at the University of Agder and the Sibelius Academy in Helsinki, Finland
Nordgård is director of CreaTeME, UiAs new Center for Excellence in Creative use of Technology in Music Education. He sits on the board of the International Music Business Research Association (IMBRA) and is member of the editorial board of the International Journal of Music Business Research. Nordgård is regularly invited as guest speaker at music business conferences and academic conferences, nationally and internationally, and is regularly used as expert by policy makers and legislators.
Current research projects:
MusicDNA Sustainable Eco system (MuSEc) – 2020-2024
Research and innovation, grant from Norwegian Research Council
The main objective is to provide tools for accurate, energy-efficient, interoperable usage monitoring, to establish an ecosystem for fair,
transparent remuneration of rights holders in the music industry, by:
a) Provision of a scheme for new, internationally recognized ID for works and recordings, improved registration process applying audio
fingerprints and build-up of a new database for rights holders.
b) Development of advanced, consequently energy-efficient audio fingerprinting algorithms and their extension with source separation
technologies, and an advanced retrospective stream analysis for recognition and documentation of past airplays and localization /
tagging of unknown content
c) A concept for a new business model with remuneration based on the aforementioned tools.
Partners; Music DNA; NHH – Norwegian School of Economics; Fraunhofer Institute for Digital Media Technologies (IDMT), Germany, University of Agder
Crowdfunding in the Culture Sector: Adoption, Effects and Implications (CROWDCUL) - 2020-2024
Research project, grant from Norwegian Research Council
The main goal of the research project is to explore the role of crowdfunding as
a channel for financing cultural productions.
The following research objectives will be addressed. First, we aim to analyze
the determinants of crowdfunding adoption by artists, i.e. what motivates and
prevents artists from using crowdfunding for financing their projects. Second,
we will investigate short- and long-term effects of crowdfunding on artists'
economy, reputation and aesthetic practices. Finally, we will address the
implications of crowdfunding at a sector level focusing on both traditional
funding mechanisms and artists' aesthetic practices in general.
Partners: Western Norway University of Applied Sciences; University of Agder; University of South-Eastern Norway; NORCE Norwegian Research Centre; Universittat de Barcelona
Books (monographs and anthologies)
Morrow, G., Nordgård, D., Tschmuck, P. (Eds) (2022) Rethinking the Music Business. Music Business Research. Cham, Switzerland, Springer Nature
Nordgård, D (2018) The Music Business and Digital Impacts: Innovations and Disruptions in the Music Industries, Cham, Switzerland, Springer Nature
Book chapters
Nordgård, Daniel (2022) Music Management in the Age of Algorithms: Navigating by numbers. In Simjanovska, V., & Karjalainen, T. M. (eds.). The Art of Re-thinking: New Era for Arts Managements. Sibelius Academy Publications 23, Helsinki, Finland
Nordgård, Daniel; Morrow, Guy; Tschmuck, Peter (2022). Introduction. Rethinking the Music Business: Music Contexts, Rights, Data, and COVID-19. ISBN: 978-3-031-09531-3. Springer Nature. Chapter 1 Introduction. s 1 - 8
Morrow, G., Nordgård, D. (2022). The Music Modernization Act: Mechanical Copyright in the Age of Music Streaming. In: Morrow, G., Nordgård, D., Tschmuck, P. (eds) Rethinking the Music Business. Music Business Research. Springer, Cham.
Nordgård, D. (2022) The presence and Absence of Policy in the Digital Music Industries. In Homan, S. (Ed.) The Bloomsbury Handbook to Popular Music Policy. Bloomsbury Publishing, USA
Nordgård, D. (2022). Nesten alene: Artisten, økonomien og bransjen. I S. Røyseng, H. Stavrum & J. Vinge (Red.), Musikerne, bransjen og samfunnet (Kap. 8, s. 199–221). Cappelen Damm Akademisk.
Nordgård, D (2017) Assessing Music Streaming and Industry Disruptions, in Meil, P. and Kirov, V. (Eds.) (2017). Policy Implications of Virtual Work. Basingstoke: Palgrave Macmillan
Nordgård, D. (2016) Lessons From the Worlds Most Advanced Market for Music Streaming Services, in Business Innovation and Disruptions in the Music Industries, Massachusetts, Edward Elgar Publishing
Nordgård, D. (2016) Norwegian Festivals and a Music Economy in Transition: The art of balancing ambitions, expectations and limitations, in Newbold, C. and Jordan, J. (Eds.) (2016) Focus on World Festivals Goodfellow Publisher, Oxford, UK
Articles:
Nordgård, D. (2021) Views from the boundaries: Music streaming revisited. In MedieKultur: Journal of media and communication research, 37(70), 032-049.
Aas, T. H., Hjemdahl, K. M., Nordgård, D., & Wästlund, E. (2021). Outbound Open Innovation in Tourism: Lessons from an Innovation Project in Norway. In Managing Open Service Innovation (pp. 167-185)
Högberg, J., Wästlund, E., Aas, T. H., Hjemdahl, K., & Nordgård, D. (2020). Herding the Hordes: Using Location-Based Services and Mobile Messaging to Affect Visitor Behavior. Journal of Hospitality & Tourism Research. Sage Journals
Selected links to general outreach:
Wolfgang Wee Uncut
https://www.youtube.com/watch?v=d-d1pen4sz4
Lage Musikk, Vickie Nauman and Daniel Nordgård:
https://www.youtube.com/watch?v=9blvWwPX_gA
Last changed: 8.08.2023 12:08