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Office:
9I258 ( Universitetsveien 19, Kristiansand )
Office hours:
9:00 AM TO 3:00 PM

Holds a Master of Business Administration in Marketing from the Kwame Nkrumah University of Science and Technology, Ghana. 

6 years of teaching experience at the University for Development Studies in Ghana 

 

 

Research interests

Corporate social responsibility, social and international franchising 

Work experience

6 years of teaching experience at the University for Development Studies in Ghana 

Academic interests

Teaching and research

Selected publications

Naatu, F., & Alon, I. (2019). Social franchising: A bibliometric and theoretical review. Journal of Promotion Management25(5), 738-764.

Scientific publications

  • Baah-Peprah, Prince; Anokye Nyarko, Samuel; Naatu, Felicia; Flåten, Bjørn-Tore (2024). Electronic taxation, trust in government, and the adoption of fintech: The case of mobile money in Ghana.
  • Naatu, Felicia; Alon, Ilan (2018). A Bibliometric Analysis of Social Franchising.

Last changed: 25.10.2020 10:10