Sangeeta Singh is Professor at the School of Business and Law at the University of Agder. She has a PhD in Marketing and an MBA in International Marketing from Kent State University (USA), and an MBA in Marketing Research and a Bachelor in Mathematics and Statistics from University of Allahabad (India)
Singh’s research interests are broadly in the field of consumer behavior, branding, and services. Her research has been published in Journal of Interactive Marketing, Journal of Services Research and International Marketing Review. She has also contributed to several book chapters.
Singh is a former Professor and Associate Dean at BI Norwegian Business School. In addition to teaching in Norway, she has given courses at universities in USA, France, Spain, Germany, Lithuania and China.
Singh teaches brand management and social media marketing, both of which are aligned with her research interests in brand storytelling in social media.
Sangeeta´s research interests are broadly in the field of consumer behavior and specifically in branding, especially in social media.
Sangeeta is responsible for Brand Management and Advertising at the bachelors level and Creative Problem Solving at the masters.
Before joining Uiversity of Agder, Sangeeta was employed at the Norwegian School of Business BI as a Professor in the Department of Marketing.
Sangeeta teaches brand management and social media marketing, both of which are aligned with her research interests in brand storytelling in social media.
Last changed: 7.03.2023 12:03