Cecilie Andersen
PhD Research Fellow
- Office:
- 9I258 ( Universitetsveien 19, Kristiansand )
- Office hours:
- 08.00-16.00
Cecilie Andersen is PhD Research Fellow at the School of Business and Law at the University of Agder.
She has an MSc in Tourism Management and Planning from Bournemouth University (England), and a Bachelor in International Marketing from Telemark University College (Norway).
Andersen is a Brand Manager at SkandiaEnergi and a researcher and project manager at Norce. She is a former Brand Manager for electricity reseller NorgesEnergi.
Andersen’s research is focused on branding, marketing, social media, tourism, culture and innovation. She teaches International e-Marketing at the University of Agder.
Academic interests
Courses:
International e-Marketing, UiA (MF 300).
Academic interests
Branding, Marketing, Social Media, Tourism, Culture and Innovation.
Projects
Research groups:
Research group UiA: Marketing.
Research group Agderforskning: Innovation and culture.
Forskningsgrupper:
Forskningsgruppe UiA: Markedsføring.
Forskningsgruppe Agderforskning: Innovation and culture.
Projects Agderforskning:
Evaluering av museumsreformen i Hordaland, Undersøkelse av medlemsmassen til Norsk Kuratorforening, «Kristiansand: Barnas By», The danish familiy tourist, Nordic Childhood, The Grand Tour of Ibsen, co-researcher at the project Norwegian Icons.
Prosjekter Agderforskning:
Evaluering av museumsreformen i Hordaland, Undersøkelse av medlemsmassen til Norsk Kuratorforening, «Kristiansand: Barnas By», Den danske familieturisten, Nordic Childhood, The Grand Tour of Ibsen, co-researcher at the project Norwegian Icons.
Scientific publications
- Andersen, Cecilie; Engeset, Marit Gundersen; Nyhus, Ellen K. (2023). Tourist involvement in vacation planning and booking: impact on word of mouth and loyalty. Tourism Review. ISSN: 1660-5373. doi:10.1108/TR-08-2022-0398.
- Andersen, Cecilie (2022). Teft for næring: Merkevarebygging på Sørlandet.
- Andersen, Cecilie; Nyhus, Ellen K.; Engeset, Marit Gundersen (2019). The Relationship between the Holiday Planning and Booking Process and WOM Intention: A Comparison Across Three Countries..
- Andersen, Cecilie (2019). Spis Sørlandet.
- Andersen, Cecilie (2019). Fra havets bunn til cyberspace!.
- Andersen, Cecilie; Nyhus, Ellen K.; Engeset, Marit Gundersen (2019). Holiday Planning, Booking Process and WOM Intention: A comparison Across Three Countries.
Last changed: 27.04.2023 13:04