Rotem Shneor is a full professor of entrepreneurship at the University of Agder (UiA) School of Business and Law in Norway, and serves as the leader of the university’s Crowdfunding Research Center. He holds a PhD in International Management from UiA and a Master's of International Business from the Norwegian School of Economics (NHH).
His research includes issues related to crowdfunding behavior and motivations, internet marketing, international marketing, and cognitive aspects of entrepreneurship.
He has published in leading journals including Journal of Business Research (JBR), Entrepreneurship and Regional Development (ERD), Decision Support Systems (DSS), Venture Capital (VC), Electronic Markets (EM), E-Commerce Research and Applications (ECRA), Business Horizons (BH), Cross Cultural Management (CCM), Journal of Product & Brand Management (JPBM), International Journal of Emerging Markets (IJoEM), Journal of e-Business, Global Business and Organizational Excellence (GBOE), and the Baltic Journal of Management (BJM) among others.
Since 2023 he serves as Editor-in-Chief of the Journal of Alternative Finance (ALF) published by SAGE publishing.
In addition, Prof. Shneor has served as lead editor on a popular edited volume on Advances in Crowdfunding Research and Practice by Palgrave McMillan, and co-edited several special issues for the Baltic Journal of Management (BJM).
In recent years, he has also served as an associate researcher at the Cambridge University Center for Alternative Finance, co-authoring the annual alternative finance benchmarking reports.
Suring the past decades, he has been teaching in a variety of courses in Entrepreneurship, Marketing and Consumer Behavior at bachelor, master and PhD levels, as well as has supervised dozens of successful master theses and several PhD dissertations in different areas.
Complementary to his academic research and teaching, he is closely involved in industry collaboration with entrepreneurial hubs and actors in the crowdfunding and FinTech sectors.
His expertise has made him into a popular speaker and media commentator on issues related to crowdfunding in the Nordic countries, Europe and globally, and has been holding talks and seminars around the world on related themes.
Bachelor courses:
Master's courses:
PhD courses:
- Mortivations for Crowdfunding contributions and engagement
- Success factors of Crowdfunding campaigns
- Cross-country comparisons of Crowdfunding Conditions and Dynamics
- Community aspects of Crowdfunding behavior
- Short and long term impact of Crowdfunding experience
- Factors influencing entrepreneurial intentions of students
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Main current research projects :
- Motivations for Crowdfunding contributions and engagement
- Success factors of Crowdfunding campaigns
- Cross-country comparisons of Crowdfunding Conditions and Dynamics
- Community aspects of Crowdfunding behavior
- Factors influencing entrepreneurial intentions of students
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Research groups:
- Entrepreneurship and Innovation
- Emerging Markets
- Marketing
Shneor, R., L. Zhao, and J. Fabian Michael Goedecke (2023), On relationship types, their strength, and reward crowdfunding backer behavior. Journal of Business Research. 154: p. 113294 DOI: https://doi.org/10.1016/j.jbusres.2022.08.058.
Lukkarinen, A., Shneor, R., & Wallenius, J. (2022). Growing pains and blessings: Manifestations and implications of equity crowdfunding industry maturation. Decision Support Systems, 157, 113768. doi:https://doi.org/10.1016/j.dss.2022.113768
Zhao, L., Shneor, R., & Sun, Z. (2022). Skin in the game: Self-funding and reward crowdfunding success. Business Horizons, 65(1), 89-100. https://doi.orh/10.1016/j.bushor.2021.09.007
Baah-Peprah, P., & Shneor, R. (2022). A trust-based crowdfunding campaign marketing framework: theoretical underpinnings and big-data analytics practice. International Journal of Big Data Management, 2(1), 1-24. https://doi.org/10.1504/IJBDM.2022.119453
Serwaah, P., & Shneor, R. (2021). Women and entrepreneurial finance: a systematic review. Venture Capital, 23(4), 291-319. https://doi.org/10.1080/13691066.2021.2010507
Shneor, R., Munim, Z. H., Zhu, H., & Alon, I. (2021). "Individualism, collectivism and reward crowdfunding contribution intention and behavior". Electronic Commerce Research and Applications, 47, 101045. doi:https://doi.org/10.1016/j.elerap.2021.101045
Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J. and Fornalska-Skurczyńska, A. (2021) "The role of social trust in reward crowdfunding campaigns’ design and success". Electron Markets. 32, 1103–1118. https://doi.org/10.1007/s12525-021-00456-5
Munim, Z.H., Shneor, R., Adewumi, O.M. and Shakil, M.H. (2020), "Determinants of crowdfunding intention in a developing economy: ex-ante evidence from Bangladesh", International Journal of Emerging Markets, 16(6), 1105-1125. https://doi.org/10.1108/IJOEM-08-2019-0657
Shneor, R. and Vik, A.A. (2020), "Crowdfunding success: a systematic literature review 2010–2017", Baltic Journal of Management, Vol. 15 No. 2, pp. 149-182. doi:https://doi.org/10.1108/BJM-04-2019-0148
Shneor, R. & Munim, Z. H. (2019). Reward crowdfunding contribution as planned behaviour: An extended framework. Journal of Business Research, Vol. 103, No. ahead of print, pp. 56-70. doi:https://doi.org/10.1016/j.jbusres.2019.06.013
Last changed: 9.03.2023 10:03